World Club 7s comes to Ireland for the first time this summer

On the 9th & 10th of August, Limerick will host some of the biggest names in club and provincial rugby from both Northern and Southern Hemispheres, with confirmed teams for the Limerick World Club 7s Festival including Saracens, New South Wales Waratahs, Stade Français, Moscow, Auckland, New York, Vancouver, South Africa’s Blue Bulls and Western Province, and Munster Rugby.

The inaugural Limerick World Club 7s Festival is taking place at Thomond Park Stadium the weekend before this year’s World Club 7s event in Twickenham with many of the same teams taking part in both, meaning that travelling fans will get four days of superb 7s in one week!

“We have been looking for this type of event in Limerick for some time,” said CEO of Limerick Marketing Company Eoghan Prendergast, who warmly welcomed the announcement of the Limerick World Club 7s Festival. “We are particularly delighted that, in partnership with World Club 7s, we will be highlighting Limerick’s love affair with sport across a wide of range of audiences around the world.”

A 5-year partnership between World Club 7s and Limerick Marketing Company, this year’s first Limerick World Club 7s at Thomond Park Stadium will consist of 2 days of thrilling 7s rugby set against the backdrop of a citywide carnival.

“Thomond Park Stadium is delighted to play its part in hosting Limerick World Club 7s this August,” says John Cantwell, Stadium Director of Thomond Park Stadium, “and this top class event will provide an exciting additional must-see experience to our calendar of events at Thomond Park and will also deliver significant economic and social benefits to Limerick and the region. This tournament has the potential to become one of the leading international 7s rugby competitions in the world on an annual basis and to further endorse Limerick and the region as a hotbed of rugby and a centre of sporting excellence.”
More than a tournament
As well as the legendary facilities at Thomond Park, visitors to Limerick World Club 7s are invited to enjoy the events happening throughout Limerick, as this is a citywide festival, not just a rugby tournament. Along the walk to the centre of town, as well as in specific city areas mapped out as dedicated to particular visiting teams, there will be food, drink and music celebrating the culture and traditions of the visitors, all in a relaxed, welcoming atmosphere.

Limerick City and County Manager Conn Murray is delighted to welcome the inaugural Limerick World Club 7s Festival to the city. “Through the Limerick Marketing Company, Limerick City and County Council is very pleased to support this exciting sporting occasion, networking opportunity and citywide festival,” he said. “We are looking forward to welcoming visitors and guests from all over the country and further afield this year, and for the next four years, and to showcasing everything about our vibrant and welcoming city. Limerick has so much to offer, to visitors, sports fans and investors and we see this festival as a very positive event to highlight the opportunities we have here. I would like to welcome World Club 7s to Limerick and in turn the many people they will bring to the Festival.”
Rugby is no stranger to business and the Limerick World Club 7s will also have a very strong intercity business networking thread running through it. With representatives, businesses and the Irish diaspora from the cities and regions of visiting teams being invited to network at Thomond Park with their Irish hosts, this initiative will be facilitated by a major U.S.-based sponsor.

Co-owner and spokesperson for World Club 7s, Tim Magee’s focus is on creating a legacy event for Limerick for years to come. Tim, who grew up locally, is the owner of Host and Company, a hospitality consultancy company with the largest hospitality PR roster in Ireland as well as clients in the US, London, Switzerland and the Caribbean.

“I’m delighted to be able to help bring this Festival to town,” says Tim, “as there isn’t a better city anywhere in the Northern Hemisphere for hosting a rugby carnival than Limerick, and I’m looking forward to helping show the world what she can do.”

Limerick has been chosen as host city for World Club 7s as it is the ideal venue to facilitate a long-term, world-class event that will bring club 7s and their passionate colourful support from all over the world.

Limerick has the right airlift via Shannon, a strong supply of quality hotel stock and an international reputation for sporting events.

Limerick Marketing Company’s CEO Eoghan Prendergast is confident of the benefits to the city. “Limerick World Club 7s will bring international profile to Limerick and add significantly to Limerick’s festivals & events calendar. In all of our discussions with World Club 7s we were looking for more than just a sports event and I’m very confident that the business, community and civic linkages that we envisage from this festival will bring a number of positive benefits to Limerick. This is exactly the type of event envisaged in the Limerick Economic & Spatial Plan 2030 and we look forward to working with World Club 7s in making it an outstanding success”.

“We very much appreciate the support of all in Limerick City and County Council, particularly that of Limerick Marketing’s Eoghan Prendergast and Limerick City and County Manager, Conn Murray,” Tim Magee says, “and we would also like to thank John Cantwell and the great team at Thomond Park, and all at Munster Rugby. Most of all though, I would like to thank Philip Danaher, who will kill me for saying this, but this tournament wouldn’t have happened without his guidance.”

This calibre of club 7s has never been seen on this island before. Some of the greatest names in rugby refined their game on the 7s circuit including Jonah Lomu, who credits his success to his grounding in 7s. 7s tournaments are loved all over the world for their cosmopolitan international flair and sense of entertainment and fun. With colour, cheerleaders and crazy costumes commonplace, dressing up is encouraged!

Ahead of its inclusion as an Olympic sport in the Rio Olympics, the Limerick World Club 7s will attract not just rugby fans of all persuasion, but sports lovers of every stripe and groups of friends and families, all out to enjoy the unique festival atmosphere of 7s in Ireland’s most sport-mad city.

The speed and finesse at this level of 7s makes it perfect for TV and the Limerick World Club 7s tournament will be shown around the world, but you really have to be there to experience an atmosphere unlike anything else in rugby. Each game has 2 halves of 7 minutes, so the entire tournament between the 12 teams from 5 continents playing at the Festival this August will fit perfectly into 2 days of fast-paced, high-scoring, scintillating rugby action.

Last update:26/02/2014