New Limerick Postcards Highlight the City’s Natural Beauty

New Limerick Postcards Highlight the City’s Natural Beauty

Press Release

17th October 2012

Mayor of Limerick, Cllr Gerry McLoughlin, is encouraging the people of Limerick to invite relatives home for ‘The Gathering’ next year using a series of four new colourful postcards highlighting the natural beauty of Limerick City.

The series of postcards which were launched today (Wednesday, October 17th) are intended to reflect a different side to Limerick and each one has its own unique theme: The Riverside City, Snow in the City, The Colours of the City and Nature in the City.

The thousands of the postcards, which were commissioned by Limerick City Council as part of the EU funded Park Atlantic Project, feature images by local photographic agency Press 22 and amateur photographers Claire Waters and Neville Gawley.

Caroline Curley, Director of Service, Environment and Planning, Limerick City Council said the postcards reflect a side of the city that locals already appreciate but this has yet to be discovered by visitors.

“I think everyone has noticed the tremendous floral displays in the city centre that the Parks Department of Limerick City Council works on all year around but not everyone realises the amount of work that they do from the parks to allotments,” Caroline said. “We wanted to reflect Natural Limerick and we’re delighted with the way our postcards have turned out. Foreign delegates who recently visited the city were very impressed by the wild river walks and the biodiversity on view and this is an area of Limerick that people don’t always talk about,” she added.

Although each postcard has its own theme, Mayor of Limerick, Cllr Gerry McLoughlin thinks they all share one similar trait- elegance- and believes they should be used as a marketing tool to bring people home for the Gathering next year.

“The images capture the elegance and beauty of Limerick from children playing in the snow to the sun setting over the river. We know what our city has to offer but the postcards will show possible tourists the vast natural beauty on display in Limerick,” said Mayor McLoughlin.

“The Gathering 2013 is fast approaching when we’re all being encouraged to invite someone home to Ireland. These postcards present an opportunity to invite Limerick people back in an interesting and enticing way and I’m asking everyone to do so,” he added.

The postcards are free to members of the public and are available at the reception of Limerick City Council, public libraries and the Limerick Local Heroes Hub in Arthur’s Quay Shopping Centre.


Issued by Limerick Communications Office, 88 O’Connell Street, Limerick 061 400010.

Images have been sent to your picturesdesk by Press 22 061-204222.

For further details on the project, please contact Ciara Farrell 061-407367.

New Limerick Postcard2

New Limerick Postcard1

New Limerick Postcard3

Last update:17/10/2012