Limerick’s Street Ambassadors Help 13,000 Tourists This Summer

Monday, September 7th 2009

“We are enjoying every minute of our visit to Limerick, we don’t want to go home”-Tom and Bec Warner, Toronto, Canada
“It’s lovely to meet such friendly people representing the city,” Dan Witherspoon, Perth, Australia
Limerick’s pioneering Street Ambassadors helped almost 13,000 visitors to the Riverside City this Summer.
The roving tourist guides encountered sightseers from 66 different countries and visitors from as far away as Brazil, New Zealand, Russia and Dubai enjoyed a trip to Limerick.
The majority of tourists came from the USA and France with a sizeable number from Italy, Germany, Spain, The UK and The Netherlands.
Throughout the programme, the 12 Street Ambassadors have personally helped more than a thousand tourists each as well as many Irish visitors and hundreds of local people in Limerick.  They also put their first aid skills to use when needed and supplied all the local hotels with a full events guide of what was going on in Limerick city.
Retired traffic warden, Albert Cullen, was a 2009 Street Ambassador for a fourth successive Summer.
“Despite all the doom and gloom, we were delighted with the response we got from tourists this year, especially the Americans, they really love Limerick!” he said. “So many people told us that they really appreciated having a friendly face tell them which were the best places to visit, eat and shop. This city has so much going for it that it was a pleasure to give advice and provide a warm welcome to Limerick.”
Dressed in Munster red, the Street Ambassadors have become a familiar and welcome sight on the streets of Limerick during the summer season.

They provide a friendly first impression to tourists visiting Limerick and advise them on the best places to visit, eat and shop. They also supplied local hotels with a weekly events guide on what’s happening in Limerick city and kept an environmental watch, reporting litter offences, graffiti and infrastructural defects to Limerick City Council.

Since 2006, the Street Ambassadors have helped more than 60,000 visitors to Limerick.

The Limerick Co-ordination Office (LCO) spearheads the scheme which has been funded by Shannon Development since its inception. It is also partly funded by the private sector.

“Limerick has a very good reputation amongst visitors as a friendly and accessible place and our street ambassadors enhance and reflect that,” said Eoghan Prendergast, Shannon Development’s Regional Manager for Limerick. “In these difficult economic times we must make every effort to market and promote the city and their presence makes a visit to Limerick stand out. Tourists are delighted to get help and information from those who love Limerick and have pride in the city. I would like to take the opportunity to thank the Street Ambassadors for their excellent service and work in welcoming the visitors to Limerick during the 2009 season.”

Limerick Co-ordination Office chairperson, Kay McGuinness, was delighted with the feedback from visitors and hoped the private sector would now come on board to fund the 2010 scheme.

“Local businesses are very supportive of the initiative and it would be fantastic to have our popular Street Ambassadors in the city for big Munster rugby weekends and around the Christmas season,” she said. “But to do that, we need private investment and we’re hopeful that the business community realises what an asset the Street Ambassadors are to our city.”
The 12 Limerick Street Ambassadors ranged in age from 18-65.

June 22-August 31
Foreign: 12987
Irish: 1,343
Countries of origin: 66

Laura Ryan
Communications Officer
Limerick City and County Council
Phone: 061-407100

Last update:19/02/2014